We Buy It. We Test It. We Put Our Name On It.

We buy every product we test at full retail price. No products are sent to us for review, and no brand sees a review before it publishes.

She-Approved started with a simple frustration: too many beauty and wellness reviews online are written by nobody, tested by nobody, and paid for by the brand being reviewed. We wanted a site where every review has a named editor you can look up, a receipt behind every product, and a published methodology for how the testing actually works.

Our editors specialize by category — skincare and beauty, wellness, sleep, and lifestyle — and each one tests within her own lane, following the same standardized process. You can read the full breakdown on our review standards page, linked below.

When you click a product link here and buy something, the retailer may pay us a small referral fee. It never changes the price you pay, and it never changes which products make our list — the full disclosure is on our how we earn page, linked below.

Every review stays up to date: when a product is discontinued or a formula changes, we note it and re-test.